Senior Product Designer · Design Systems & DesignOPS
Product Design and Design systems for complex, regulated products.
I design clear systems for complex products, using AI with judgment: as an ally, not a shortcut.
Remote-first · CET (Madrid)
I lead end-to-end product design and design systems for B2B, SaaS, fintech and healthcare teams — and I'm integrating AI as a deliberate design partner, not a shortcut.
2020 — 2026 · SEVEN PROJECTS
Selected work.
Teaching AI to Audit Like I Do
AI design agents for regulated products.
I turned my audit criteria into AI agents for accessibility (WCAG 2.2 AA) and heuristics, coordinated by an orchestrator that never signs for a person. Tested against answer keys: 13 of 15 seeded problems found, 11 of 11 test cases passed. Public repository and demo inside.
Role
Solo project
Year
2026
Industry
Banking · Regulated
Scope
AI agents · WCAG · Heuristics
Teaching AI to Audit Like I Do
AI design agents for regulated products.
I turned my audit criteria into AI agents for accessibility (WCAG 2.2 AA) and heuristics, coordinated by an orchestrator that never signs for a person. Tested against answer keys: 13 of 15 seeded problems found, 11 of 11 test cases passed. Public repository and demo inside.
Role
Solo project
Year
2026
Industry
Banking · Regulated
Scope
AI agents · WCAG · Heuristics
Design System as Infrastructure
Led the Jello DS for 5 years as Design Systems Lead, then continued at OneDS as Specialist. Federated governance, locked semantic foundations, and a migration that shipped with zero rollbacks across 7 products.
Role
Design Systems Lead
Year
2020–2025
Industry
Healthcare
Scope
Design Systems · Governance
Design System as Infrastructure
Led the Jello DS for 5 years as Design Systems Lead, then continued at OneDS as Specialist. Federated governance, locked semantic foundations, and a migration that shipped with zero rollbacks across 7 products.
Role
Design Systems Lead
Year
2020–2025
Industry
Healthcare
Scope
Design Systems · Governance
The token system that anticipated multi-brand
A semantic token architecture built in 2021, before multi-brand was an industry standard. The same component, without touching a line of code, adapted to any brand.
Role
Design System Lead
Year
2021
Industry
Healthcare · Multi-brand
Scope
Token architecture
The token system that anticipated multi-brand
A semantic token architecture built in 2021, before multi-brand was an industry standard. The same component, without touching a line of code, adapted to any brand.
Role
Design System Lead
Year
2021
Industry
Healthcare · Multi-brand
Scope
Token architecture
The Dashboard That Learned to Prioritise in Five Minutes
Design decisions, not screens: redesigning a clinical CGM dashboard around the five minutes a healthcare professional actually has in a consultation.
Role
Senior Product Designer
Year
2024
Industry
Healthcare
Scope
Clinical Dashboard · Diabetes
The Dashboard That Learned to Prioritise in Five Minutes
Design decisions, not screens: redesigning a clinical CGM dashboard around the five minutes a healthcare professional actually has in a consultation.
Role
Senior Product Designer
Year
2024
Industry
Healthcare
Scope
Clinical Dashboard · Diabetes
Designing Safer Workflows for Regulated Healthcare Teams
Rebuilding critical task flows to reduce cognitive load and error rates across clinical and operational roles.
Role
Self-initiated · Adoption leadership
Industry
Healthcare · Regulated
Scope
14 teams · Workflows
Designing Safer Workflows for Regulated Healthcare Teams
Rebuilding critical task flows to reduce cognitive load and error rates across clinical and operational roles.
Role
Self-initiated · Adoption leadership
Industry
Healthcare · Regulated
Scope
14 teams · Workflows
Designing Trust in a Multi-Bank Experience
Turning a complex multi-bank flow into a guided, trustworthy experience built on trust, clarity and system states.
Role
UX / UI Product Designer
Year
2019–2020
Industry
Banking · Mobile
Scope
End-to-end flow · System states
Designing Trust in a Multi-Bank Experience
Turning a complex multi-bank flow into a guided, trustworthy experience built on trust, clarity and system states.
Role
UX / UI Product Designer
Year
2019–2020
Industry
Banking · Mobile
Scope
End-to-end flow · System states
Koi: Signing You Can Understand
A concept for DeFi inside a bank, built with AI as a design partner.
I validated a real problem with 2,968 app reviews: people who lose money cannot say how. Koi explains a signature before you sign and what happened after a loss, with a verified person when money is at stake. Try the prototype inside the case.
Role
Product Design & Research
Year
2026
Industry
Banking · DeFi
Scope
Concept · AI-assisted
Koi: Signing You Can Understand
A concept for DeFi inside a bank, built with AI as a design partner.
I validated a real problem with 2,968 app reviews: people who lose money cannot say how. Koi explains a signature before you sign and what happened after a loss, with a verified person when money is at stake. Try the prototype inside the case.
Role
Product Design & Research
Year
2026
Industry
Banking · DeFi
Scope
Concept · AI-assisted
PRACTICE · FOUR PRINCIPLES
How I work.
Strategy
Every engagement starts with understanding constraints — business, technical and human. I map the decision landscape before touching a wireframe.
Good strategy is visible in what you choose not to build as much as in what you do.
Outcome-first, not output-first.
Research
I run contextual research that surfaces real friction, not just stated preferences. Enterprise users can tell you what they do; they rarely can tell you why.
I synthesise findings into actionable insight, not just theme clusters.
Evidence before opinion.
Systems
A design system without adoption is just a Figma file. I build governance models, contribution pathways and documentation that keep systems alive as products scale.
The goal is coherence at velocity.
Human layer matters as much as the technical one.
AI as partner
I integrate AI into research synthesis, token audits and prototyping — with human judgment at every decision point. Not a shortcut. A deliberate tool.
Limitations are listed as prominently as results. Always.
Honest about what it can and cannot do.
CURRENTLY OPEN
Senior Product Designer. Design Systems Lead. Remote-first, Madrid based.
Looking for senior roles at companies building complex B2B products — bonus points if AI is in scope.
If that sounds like you, let's talk.
— Francia